Tip 1. Optimize Your Images For Maximum Impact
Instagram has extremely particular guidelines for images and videos, and it’s crucial that you abide by them. If not, your pictures and videos won’t make the most of your online space and will appear badly on your profile page. Pay close attention to the suggested reading and viewing times for articles and videos. You may see the requirements for Instagram videos here. You may get the image specs here.
You should remember that users primarily view Instagram on their smartphones so all visuals should be optimized for mobile.
The focus of Instagram is visual identity. The proper sizing of pictures and videos is crucial. You must make sure that your movies are prepared specifically for Instagram and that your photographs are of the best quality (use a good camera). This can entail changing the size of the frame while filming to include a square format.
Learn how to use Instagram’s editing features. When uploading an image, you have the option of choosing a basic filter, such Mayfair or Clarendon, or you may manually adjust the contrast, brightness, and warmth.
Keep in mind that most people use their phones to access Instagram, so make sure all of your visuals are mobile-friendly.
Tip 2. Track Your Efforts
Tracking your success is essential for any marketing endeavour. Future planning is informed by tracking. You may develop material that is more likely to increase interaction by keeping an eye on the pieces that do well. You may achieve this by creating an Instagram business account, which provides you insights into the demographics of your audience and allows you to target your content to certain areas and age groups.
By monitoring which posts perform well, you can create content that is more likely to spike engagement.
If you have an Instagram business account, you can see when and where your followers are using the platform. Posts may then be scheduled to go live at the best times.To find opportunities to interact with your consumer base, you should also watch mentions and pertinent hashtags and subjects.
Tip 3. Create Instagram Specific Content
Instagram should not be used to promote goods or services.Compared to how they post on other social media platforms, brands who are successful on Instagram are more casual and creative in their content publishing. Only 10% of UK financial services organisations and 13% of US businesses, according to our data, use video and gif material.
The most popular types of Instagram content are typically those that are about your staff, or that are connected to charitable causes or educational concerns. Currently, just 8% of US businesses and 12% of UK financial services organisations utilise educational content. Set yourself apart!
Include pertinent hashtags in your postings as well so they can join popular topics to increase the reach of your material. Don’t go overboard
Tip 4. Keep Your Branding Consistent
It’s crucial that your Instagram visual identity be consistent. Be consistent with your Instagram posting style. When developing content, it is important to choose a colour scheme, a set of filters, and a typeface that you stick with.The tone and concept of your Instagram account should be chosen. It’s up to you whether your tone is lighthearted, casual, or formal, but once you decide, stay with it!
Tip 5. Engage With Your Audience
Remember to interact with your intended audience. To promote your Instagram profile, follow accounts that are pertinent, tag potential customers or clients in posts, and like pictures.If the postings made by other users are consistent with your brand, you may also regram (repost) them. Just be sure to mention their handle in your message so they feel acknowledged.